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Discussion Starter · #1 ·
DETROIT – The new General Motors is about to roll off the assembly line as a leaner, greener model, maybe even a profitable one, too. Once the world's largest and most powerful automaker, the troubled company was expected to emerge from bankruptcy protection by early Friday cleansed of massive debt and burdensome contracts that would have sunk it without federal loans.

The new company, 61 percent owned by the U.S. government, will clear bankruptcy in record time to face a brutally competitive global automotive market in the middle of the worst sales slump in a quarter-century.

Yet despite massive cost reductions, experts say GM must produce vehicles that people want to buy, and change its image from a lumbering bureaucracy that makes gas guzzlers to one on the cutting edge of efficiency and quality.

"It is the smaller, leaner, tougher, better cost-focused GM," said George Magliano, an automotive analyst with the consulting firm IHS Global Insight. "But they still have to deal with the problems that they faced longer-term."

Rep. Gary Peters, whose Michigan district is home to three GM factories, said the company's emergence signals a new era for the domestic auto industry and the thousands of people it employs.

"With bankruptcy in the rearview mirror, U.S. auto companies will even more aggressively pursue new technologies, become more globally competitive," he said. "Decades from now, our nation will be glad we did not let a global credit crisis put an end to the American automobile."

On Thursday, a bankruptcy court order allowing GM to sell most of its assets to a new company went into effect.

Under plans that CEO Fritz Henderson will announce Friday, GM will cut another 4,000 white-collar jobs, including 450 top executives. The company still employs 88,000 people in the U.S. and 235,000 worldwide.

Henderson also is expected to describe how GM will streamline its bureaucratic management structure to become profitable again. GM has said it will be able to make money even if the U.S. auto market stays at a depressed level of 10 million to 10.5 million vehicles sold.

For the first half of this year, sales have remained just under 10 million, after hitting more than 16 million as recently as 2007. Analysts expect a slight recovery in the second half.

"I'm very much looking forward to a point where we're operating in clear air, and the name of the company not being associated with bankruptcy and loans and these things," said Mark LaNeve, GM's North American marketing chief.

GM ranked as the top global automaker in terms of sales for 77 years before Japan's Toyota Motor Corp. snatched its crown in 2008. The company sold nearly 8.4 million cars and trucks around the world in 2008, falling short of Toyota's nearly 9 million.

Once the largest corporation in America, GM held the top spot in the Fortune 500 ranking for 20 years before being pushed out of the top spot in 1973 by Exxon Mobil Corp. It reclaimed No. 1 status in 1985 and held it for another 15 years.

Experts say GM's future success will depend largely on its ability to persuade consumers that it's a different company, one that builds cars that will equal or outlast Japanese models. To illustrate the change, GM is considering a new name.

Turning a profit will not be easy. GM lost more than $80 billion in the last four years and survives only because it expects to receive $50 billion in U.S. government loans.

Without the loans, its executives have said the company would have been sold off in pieces.

The Obama administration has said it does not plan to interfere with day-to-day operations, though it ousted ex-CEO Rick Wagoner and has been involved in picking the new company's board.

Most of GM's model lineup is expected to stay unchanged for now. But the company on Friday will probably show off its newer, more efficient models, as well as plans for a U.S.-made subcompact and rechargeable electric vehicles.

Also on Friday, Henderson is expected to announce that Bob Lutz, GM's product guru, will remain as a special adviser. Lutz, 77, announced in February that he would retire at year's end.

In addition to the U.S. government's controlling interest, the United Auto Workers union gets a 17.5 percent stake of the company through its retiree health care trust, and the Canadian government will control 11.7 percent. The remaining shares to bondholders from the old company.

John Pottow, a University of Michigan Law School professor who specializes in bankruptcy, said GM should emerge from Chapter 11 in 40 days or less, a record for a company its size.

Its crosstown rival, Chrysler Group LLC, escaped from bankruptcy last month in 42 days.

The parts of GM not moving to the new company will become part of "old GM," a collection of assets and liabilities that will be sold to pay creditors.

Almost immediately, GM will try to show how it's a different company, perhaps by changing its familiar square logo from blue to green, to reflect its environmental focus.

"I think that as a corporate identity the color change could well be a smart move," said Tony Spaeth, president of Tony Spaeth/Identity, a Rye, N.Y., firm that helps companies craft identities. "It lends a little bit more reality and sincerity of intention to 'We want to change the way we do things.'"

Today's consumers are sophisticated and will seek out environmental information to help make shopping choices, said Allen Adamson, managing director at branding firm Landor Associates.

"They have to do this just to stay in the game and to win on that dimension. To win on green, this is a very big challenge," he said.

Toyota, for instance, is known for its breakthrough hybrid gas-electric technology, and GM could accomplish the same thing with its Chevrolet Volt rechargeable electric car due in showrooms by late 2010.

___

-Fredrix reported from Milwaukee. Associated Press writers Bree Fowler in New York and Stephen Manning and Ken Thomas in Washington, D.C., contributed to this report.

-By TOM KRISHER and EMILY FREDRIX, AP Business Writers
 

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2007 chevy trailblazer_lt
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I read no Green Emblem ..

But what does bother me .. and maybe I missed somethign .. is how did the Canadian Govt get an 11.7% stake in GM?
not in this article about the green emblem but there have been talks on doing a different color GM logo instead of blue doing green, but as of now they are deciding to keep the blue logo with GM underlined. I sort of hope they don't change the name or the color of the logos in my opinion.
 

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2007 chevy trailblazer_ls
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I read no Green Emblem ..

But what does bother me .. and maybe I missed somethign .. is how did the Canadian Govt get an 11.7% stake in GM?
I'd rather see Canada own 11.7% since some vehicles get assembled there than China who owns everything else.:m2:
 

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Discussion Starter · #7 ·
Personally, I don't see the point. If you are going to stick with the GM name (which they are), then colors of logos wouldn't really matter.

At this point, I would be hesitant to buy another GM product, but that will wear down after a while, especially since I already have the GM I want and I'm gonna be paying it off for the rest of my life!!
 

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Personally, I don't see the point. If you are going to stick with the GM name (which they are), then colors of logos wouldn't really matter.
If it bothered people enough, they could always debadge the logo's off the cars if they started put them on cars. But if they just change the logo colors its really not a huge deal to me :undecided
 

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If it bothered people enough, they could always debadge the logo's off the cars if they started put them on cars. But if they just change the logo colors its really not a huge deal to me :undecided
I heard that for 2010, the little GM emblem will NOT be on GM Cars and Trucks. Cost saving move.
 

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Discussion Starter · #10 ·
I heard that for 2010, the little GM emblem will NOT be on GM Cars and Trucks. Cost saving move.
It makes sense, there is already a "make" emblem or badge on at least the front and back, why do we need a GM logo too? Of course, I say that but I also still have the GM badges on the SS :duh: :laugh:
 

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Hmmm, interesting.

Lets see
US governemnt owns 60%
US Gov "helped" pick most of the leaders of the company
US Gov is pushing legislation to reduce green house gasses.
GM is talking about being leaner, greener.
GM it talking about a name and logo change


Yep, Government Motors is here.
 

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I heard that for 2010, the little GM emblem will NOT be on GM Cars and Trucks. Cost saving move.
Wow, but I guess all those little badges add up in cost :crackup: If my TB would've come with one, then I would've debadged it when I took off the rear badges. Everything just looks so much cleaner without it :yes:
 

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Discussion Starter · #13 ·
Here is an email that I got from GM this morning:

Dear ***** ******,

Today we are pleased to announce there is a new GM. Please take note that General Motors Corporation, Saturn LLC, and Saturn Distribution Corporation sold a substantial amount of their assets to a new legal entity, General Motors Company ("GM" or "New GM"). This email is being sent by New GM on behalf of both General Motors Corporation and New GM.

We want to keep you informed about updates that are relevant to you. General Motors Corporation, Saturn LLC, and Saturn Distribution Corporation are transferring your personal information (e.g., your contact information and vehicle purchase history) to General Motors Company. General Motors Company has substantially the same privacy policies in place as General Motors Corporation had. If you do not want to receive marketing messages from GM, call 1-866-MY-PRIVACY (1-866-697-7482) or visit our Consumer Preference System website at gmcontactpreferences.com. To review the new GM Privacy Statement, click here.

We would like to remind you that dealers of GM vehicles will continue to service GM vehicles and honor GM vehicle warranties.

The New GM is positioned for a profitable, self-sustaining and competitive future. What's more, the New GM has several new products and technologies on track to debut, including key vehicle launches in 2009 and 2010. GM has a strong commitment to improving the fuel efficiency of its vehicle fleet, meeting or exceeding new federal fuel economy and emissions regulations, and pushing ahead with advanced propulsion technology. This is highlighted by GM's extended range electric vehicle, to be introduced in 2010. GM also expects to have 14 hybrid models in production by 2012.

In the meantime, be sure to stay up to date on all the great savings on GM's current portfolio of award-winning vehicles. Shop GM Summer Savings, currently online at GM.com/summersavings.



For Copyright & Trademark Information, click here.

The marks of General Motors Company, its divisions, slogans, emblems, vehicle model names, vehicle body designs and other marks appearing in this email are the trademarks and/or service marks of General Motors Company, its subsidiaries, affiliates or licensors. ©2009 General Motors Company. Buckle up, America!

General Motors Company
100 Renaissance Center
482.A00.MAR
Detroit, MI 48265
 

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GM Marketing: Past and Future?

I wonder if the disconnect between GM's marketing, engineering and production divisions will finally be corrected. Following decades of market dominance, GM's biggest concern in the 1960's and 1970's was antitrust legislation. As a result, these divisions were allowed to go their separate ways and creatively experiment without the need for an integrated corporate strategy. This led to some excellent designs which were hampered by poor quality assembly and inept marketing. Adding to these problems was GM's tendency to rush cars to market before the bugs had been worked out, thereby creating a bad reputation that prevented full market potential realization.

In the case of Trailvoys, the '02 and '03 models tended to have problems that were ironed out in later models. In addition, they were often equipped with inadequate tires (Continentals) and underpowered (I-6) in the EXT models. Even the cars provided to journalists for testing tended to be poorly equipped models with lots of miles on them. (In contrast, Ford would supply them with new V8 Eddie Bauer models.)

For example, my 2004 TB EXT TNF with V8, 4WD and 3.73 gears is an amazing vehicle, especially after replacing the stock Contis. It has features (like rain sensing wipers) that my wife's loaded 2007 SRX/V8/AWD doesn't have. However, the only ones I ever read about were I-6 strippers, which were criticized for lack of power, poor handling and poor gas mileage. Mine has 100k (just replaced the original brakes!), can tow my 6500# boat with ease, swallows just about anything that has to be moved and gets 16+ mpg in mixed driving. Too bad the marketing geniuses failed to promote these vehicles properly in the beginning and then decided to kill them so that they would not take sales away from their new "crossovers."
 

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Not Me!

I love the hell out of my Envoy but do I see me ever buying another GM? NO! I've had all GM vehicles starting with a '37 Chevy in HS in the 60's, 396 '67 Camaro, a smattering of Pontiacs then Chevy Vans, to name a few. I work in an associated industry and I see nothing good coming out of the new marriage, sorry.
 

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Bring Back the Astro/Safari

How nice would it be to bring back the RWD ASTRO as a 2011 model? Give it a diesel engine, dual sliding doors, and it would sell millions.
I will not settle for unibody pos crossover CUVs:mad:
 
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