Forget KBB. Dealers, banks, etc. use NADA. KBB is way too high on trade, private, and clean retail. Back when I bought my Rainier, KBB said it was worth $14k, but NADA was only $12,600. The bank would only give me NADA for loan. Good thing I only paid $9,500.That isn't a horrible price in my opinion. The retail value according to KBB is $15k. I'm sure you could work then down a little bit though. 4WD and fully loaded except nav, looks good to me! The only problem with it I can see in the pictures are those junky tires.